creatives at VCCP
hate our adverts? then you’ll hate
our films + music videos
more about us here
chat to us:
sarahandagatha@gmail.com
creatives at VCCP
hate our adverts? then you’ll hate
our films + music videos
more about us here
chat to us:
sarahandagatha@gmail.com
things that last longer than UK paternity leave
- the dad shift
how long is two weeks, really?
we partnered with The Dad Shift to put that timeframe into perspective using everyday perishable items. the campaign cost under £500 and generated nearly 3 million organic social impressions across channels, 10,000 petition signatures, 5,000 email subscribers, coverage on ITV News, and a writeup in Harpers Bazaar.
in july 2026, one of the councils we targeted, Islington, passed a motion to increase paternity leave to six weeks for the council's employees. it’s the first in the country to do this.
Famous Campaigns put us in their best brand campaigns of 2026.
PR Moment: ‘simple...relatable...smart.’
Creative Moment: ‘what makes this work so well is the real-world participation and bringing a community along for the journey.’
Gerety Awards – bronze winner 2026