guaranteed not to last
- cadbury ice cream
a new campaign for Cadbury ice-cream.
pretty simple. You just show the ice-cream, right?
WRONG!
we decided to show the infuriating reality of buying ice-cream –
the immediate disappearing act and empty tubs, shoved straight back in the freezer.
we made ice creams disappear in OOH and social.
influencer content: @siegfriedundjoy